There are lots of places on the net where a site owner can find Zen Cart templates that use their specific company color scheme and branding. By using Zen Cart themes it enables the site to use the colors and branding connected with a certain brand or maybe an established brick and mortar retailer. It's very important to have a standard branding and color scheme shared by all facets of a business.
Surely a website owner may hire a web designer to give his online shop a highly customized look, but this has some disadvantages however. Lets find out what they can be. The very fist point - it's the time needed to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing online sites using the more popular HTML and CSS languages.
Also take into account the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured Zen Cart templates is definitely the route to take.
The upside to hiring a designer to give your webpage a custom look is that you can find a unique design that helps your website and business stand out among the countless cookie cutter sites in your market niche. Your website is usually the first impression a customer has of your business, and there is no second chance to make a first impression.
Don't forget the fact a professionally designed web-site instills confidence in your products and helps keep customers on your website, increasing the odds of them making a purchase.
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